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About Us

girls playing outside of a teepee on a beach

It all started 10 years ago

We created Chasing Fireflies to celebrate childhood but also to celebrate parenthood. Do you remember the first time you ever rode a bike? Swam across the pool? Chased fireflies? It's even more special the second time around when you share your child's firsts. As we’ve grown, so has our product offerings. Along with a top-quality selection of products and brands for babies and kids, we create fantastical costumes for imaginative dress-up play (not to mention Halloween!), and now a delightfully affordable line of everyday wear. We've taken great care in selecting and creating magical children's products that will charm, surprise and delight. We love them and hope you will, too.

Quality is key

Whether kids play or party, they’ll look good and feel even better. Our proprietary products pass rigorous testing for appearance, colorfastness and quality before making their way to you. Comfortable fabrics have smooth seams, soft linings, and itchiness is banned. As for our costumes, kids of all ages enjoy a magical blend of design expertise and TLQ (tender loving quality).

pretty looks, pretty prices, PRETTY SMART

Introducing our new delightfully affordable everyday wear! If you love the finer details we’re known for in dressy occasionwear, you’re going to love our new everyday wear. Especially the prices, which are hard to believe for such well-made clothing. (To all who asked for it, we heard you.) Look for these incredible values tagged with green dots.


Meet a few of our pretty, playful new looks in this video from our Fall 2016 photo shoot.

EERIE-SISTABLE COSTUMES and endless adventures

High-flying, heart-pounding, breathtaking adventures start with a little imagination and a great costume. Our exclusive, private-label costumes are designed to handle everyday action. A far cry from wear-once-on-Halloween outfits, they feature comfortable fabrics, fine workmanship and kid-friendly details. You might not be used to seeing this in kids’ costumes, but you’ll quickly appreciate their quality-creative play value.


Take a peek at our fantastical new costumes in this video from our photo shoot.

Personalization is the name of the game

We offer hundreds of items you can personalize: jammies, tees, towels, shoes, toys and more. Personalization turns a gift into a keepsake, or any item more memorable and fun. So play the “name game”—kids love it and you will, too.

Our guarantee

If you aren't 100% pleased with a product you receive, return it within 60 days of the product ship date and we'll replace it or refund the full cost of the item. No questions asked.

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